A big thank you to Olivier Thiénot, founder of the School of Wines and Spirits and to Maria Charueva for their interest in our digital project: AR Winelabels, the labels of Wines & Spirits in Augmented Reality.
The observation is without appeal, the consumer is ignoring the lines of the still and effervescent wines of mass distribution. Over the past three years, sales have been in sharp decline, both in volume and in value! With up to -22% sales on the last Autumn Wine Fair versus 2018 for one of the five market leaders (Rayon Boissons N°290 December 2019).
Franck Thomas, Best Sommelier of Europe, Best Sommelier of France, Best Worker of France and recently promoted to the head of the «Revue du Vin de France Academy» on the stand of ARwinelabels during Wineparis 2020.
ALONGSIDE 34 OTHER START-UPS TO PROMOTE INNOVATION IN THE WINE SECTOR AND ACCELERATE ITS GROWTH.
Come and discover our Augmented Reality labels, your Digital Ambassadors!
AR Winelabels are also avatars to illustrate the labels of Wines & Spirits but also the prints, such as catalogues, brochures, product sheets, trade cards…
We will be there and expect to see you from February 10th to 12th 2020 in Paris, at Porte de Versailles at the Village startup Hall 4 Booth A001-55 with the other members from The Wine Tech.
For this second session, WineParis is creating a buzz by merging with Vinexpo to hold a major Wine Fair for Wines & Spirits professionals. The latter have already signed up and the event is booked up!
Your copywriter used without our permission an original photograph from our website!
With the creation of « Since 1935 », a new range whose leitmotiv is to valorize old wine grapes, also called forgotten wine grapes. The new range is based on the 2019 vintage and a variety of 3 still-red-wine cuvées. - 2 cuvées of monovarietal grapes : Petit Verdot & Malbec, - 1 cuvée vinified from 3 Bordeaux grapes: Cabernet Franc, Carménère and Petit Verdot.
That is what the journalist Rémi Bain-Thouverez has been able to observe! Indeed, any consumer whose Apple or Android smartphone is equipped with a free AR SnapPress® app (available free of charge on either Apple store or Google Play store) can access a trove of digital information by a quick scan!