2/3 Suite of 10 ideas to save the wine section in large retail.

Published on Mar 14, 2020

Now the bar of the billion liters was lowered with a decrease of -5.3% to 0.979 billion liters as recalled Sylvie Leboulenger in the Off Series drinks of the LSA of March 2020. (Source: Iri, CAM as of 5 January 2020, HM + SM + HDF + Proxi + e-commerce).

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Scan of our “Cuvée Maison Pinot 2019” & Beverage department February 2020

Remember that in order to stop the bleeding, the editorial team at Rayon Boissons canvassed a hundred players in the industry, examined the returns and finally selected 10 ideas from four major projects.

From upstream to downstream:

On these 4 projects developed around 10 ideas, Arwinelabels' Augmented Reality wine labels offer a solution with immediate implementation for three of them, including today our response to Idea #2 of the Commercial Offer site, to seduce the millennial generation.

Another idea on which Arwinelabels joins the editors of Rayon Boissons with as illustration our «Cuvée Maison Pinot 2019». With a simple scan of the label, the consumer discovers our 3 friends, Pinot, Chardo and Moscato, 3D avatars that cheerfully animate the labels.

Find more on our LinkedIn page.

The Wine and Spirits School of Olivier Thiénot talks about us!

Augmented Reality to disrupt your tasting sessions!