In supermarkets which are the most-used channel, the bottle label is consumers' only point of reference. Our AR solutions help to choose and generate engagement!
Thanks to ARwinelabels, the connected label is automatically enhanced by the digital contents that are needed to win consumers over and inform about wine estates, wineries, cellars, their history, or about the brewery and the cider house… it's a real opportunity for delivering a message that is both original and comprehensive.
Our solutions, via QR codes such as directwebAR and labelwebAR, or via the ARGOplay app, allow all types of digital interactions:
Anything that can inform and reassure prospective buyers is immediately available.
By simply flashing the QR code for the webAR or by scanning the connected label with ARGOplay app, the consumer lives a direct AR experience!
How to go global and reach consumers in their own languages thanks to your original label
Thanks to ARwinelabels, your bottles communicate naturally with clients all over the world: identifying the client’s store and country of origin, the AR app will provide enhanced information directly in his own language, even if he is abroad.
For example, a German consumer who is hesitant about buying French wine while he is in Rome, will receive the label content in German.
24 languages available so far: French, Italian, English,
Spanish, German, Polish, Russian, Chinese, Japanese, Korean, Arabic, Romanian,
Bulgarian, Dutch and Turkish…
A segmentation based on each country’s consumer habits becomes possible… a borderless world is yours thanks to your connected labels!
When a connoisseur discovers a good bottle at a friend’s place or in a restaurant, s/he is eager to know more about it and order one if possible … with a connected label, it is possible right away!
At the core of ARwinelabels DNA: Clients’ satisfaction. AR-enhanced labels build up and reinforces loyalty to your brand. They also allow the connoiseur or novice who is tasting a new wine to satisfy his/her curiosity with just one flash of the QR code or scan of the label app to have direct access to your retail site or those of your distribution network: wine stores/shops, wineries, breweries, wine exporters, etc. Your interactive label can consequently check the availability of the vintage wine and instantaneously order it without any difficulty.
Such a facilitated and instantaneous purchase will allow you to save time and energy to produce the sweetest nectar, and generate even more enthusiasm for your products and brand image. Your label is a sales booster!
What is new with AR-enhanced labels is that they immediately generate leads and engagement. The prospect or the client is encouraged to digitally contact you as soon as s/he flashes the QR code or scans your product label. Interaction is direct and instantaneous!
ARwinelabels helps you build up a valuable and direct relationship with the public. Whether through games, questionnaires, events to be shared, invitations to wine tastings … initiating and developing exchanges with customers becomes a necessity. The digital world is rid of geographical, linguistic and time barriers and irresistibly connects the wine grower or wine brand to consumers. Thus, a connected label becomes a simple and natural means to collect new consumer habits and enrich your database!
* ARwinelabels offers you the option of sharing with consumers the ingredients and additives of your alcoholic beverages, previously informed on the platform of our partner dansmabouteille.com
Nutritional, environmental, or social information, sanitary messages on wine and spirits are becoming more constraining… how to remain law-abiding without making your labels unpalatable?
ARwinelabels carefully monitors the evolution of regulations and legal notices that must appear on your label. With the development of Augmented Reality, professionals are keen to dematerialize part of those messages in an enriched digital content which is specific to each country, though accessible from a single label.
On that matter, whatever decision is made by the authorities, connected labels can prove very helpful: you can either keep them as the media for legal information and use the enriched contents to enhance your brand image through visuals, videos, logos, etc.; or dematerialize legal notices in order to make enough room for an elaborate label design.