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LA VIGNE - N ° 335 Contents: 10 pages on “Wine labels and how to rejuvenate them”!
Creations and tips for rejuvenating, relifter your labels… including 2 pages specially dedicated to our innovative activity: "Augmented Reality, the young asset!"
Read the postLATEST NEWS FROM THE GUIDE HACHETTE DES VINS 2021!
Great novelty in the Terre de Vignerons catalog, the Petit Verdot cuvée from the SINCE 1935 range won over the jurors of the famous Guide Hachette des Vins, 2021 edition!
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AUGMENTED REALITY IN RAYON BOISSONS OF JUNE 2020
2020 marks the deployment of Augmented Reality as the ultimate phygital support for the Wine & Spirits labels.
Read the postMeeting around a «wine tasting at a distance», a great human experience!
This incredible experience was on the program for the evening of Thursday, April 23, in this sixth week of confinement.
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Augmented Reality to disrupt your tasting sessions!
Communicate about the Wines & Spirits, the DNA of AR Winelabels!
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2/3 Suite of 10 ideas to save the wine section in large retail.
Now the bar of the billion liters was lowered with a decrease of -5.3% to 0.979 billion liters as recalled Sylvie Leboulenger in the Off Series drinks of the LSA of March 2020. (Source: Iri, CAM as of 5 January 2020, HM + SM + HDF + Proxi + e-commerce).
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The Wine and Spirits School of Olivier Thiénot talks about us!
A big thank you to Olivier Thiénot, founder of the School of Wines and Spirits and to Maria Charueva for their interest in our digital project: AR Winelabels, the labels of Wines & Spirits in Augmented Reality.
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1/3 Review of 10 ideas to save the wine section in large retail.
The observation is without appeal, the consumer is ignoring the lines of the still and effervescent wines of mass distribution. Over the past three years, sales have been in sharp decline, both in volume and in value! With up to -22% sales on the last Autumn Wine Fair versus 2018 for one of the five market leaders (Rayon Boissons N°290 December 2019).
Read the postFranck Thomas visits the AR Winelabels booth at Wineparis 2020.
Franck Thomas, Best Sommelier of Europe, Best Sommelier of France, Best Worker of France and recently promoted to the head of the «Revue du Vin de France Academy» on the stand of ARwinelabels during Wineparis 2020.
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AR WINELABELS OFFICIALLY FEDERATES IN THE WINETECH!
ALONGSIDE 34 OTHER START-UPS TO PROMOTE INNOVATION IN THE WINE SECTOR AND ACCELERATE ITS GROWTH.
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