Augmented Reality labels, your digital ambassadors!
About us
Issued from the 2019 vintage, ARwinelabels is THE startup dedicated to augmented reality labels NOT ONLY for wine and spirits BUT ALSO beers, ciders and No/low alcohol wines.
What is augmented reality?
AR is a technology that couples the real world with digital information and images. It allows the addition of virtual objects to the label and turn it into a phygital medium … your digital ambassador!
This will provide a wide range of opportunities: First, through innovativeness and playfulness, your brand territory will be better remembered thanks to the use of avatars, holograms, 3D animations, music playlist… that will put consumers in a fully immersive experience. Then, the informative and legislative part will generate customer engagement with access to several digital interactions. Finally, the availability of 24 languages will afford your company a global scope.
The potential of augmented reality
“…2022 will mark a real acceleration of augmented reality. More immersive content is indeed valued by brands, such as Snapchat, Pinterest etc…”
“Augmented reality, a set of technologies that superimposes digital data and images on the physical world, promises to close this gap…”
Our know-how in AR labels is at your disposal for a highly successful marketing strategy.
Depending on your campaign objectives, we conceive AR solutions in your image without altering the existing label.
ARwinelabels offers 3 connected experiences on smartphones or tablets, either by flashing a QR code with the directwebAR for an experience close to theMetaverse or with the labelwebAR for a mix between the real and virtual world, or by scanning the connected label via the free ARGOplay app.
Several digital interactions are possible: a panorama up to 360°, videos, 3D animations, avatars, holograms, podcasts, music playlists, links to social networks etc…
You will be able to communicate a wide array of content and information relating to your marketing strategy.
Such as:
- information on the estate, winery, cellars, cooperative, or also on the brewery or the cider house and its history…
- vines, cépages, wine-growing areas/soil, AOPs or IGPs (protected designations of origin or protected geographical indications), UNESCO’s wine-growing region classification, images of the last grape harvests or oenologists’ work…
- advice on wine tasting, serving temperatures, decanting, glasses…
- food and wine pairings, tips for recipes…
- the brewer and information on the stages of beer production: malting, brewing and fermentation…
- cider-making know-how, from pressing to extracting the juice from the apples to bottling…
- legal notices…
For an effective and impactful result, a brief mention should be put on the label to let the consumer know that it is AR enhanced and that digital contents are immediately accessible.
The QR code for the webAR can be printed on the back or on a sticker, and so can the mention of the ARGOplay app to download. The collar can also be used for the same purpose.
Our DNA and USPs
- creative know-how with innovative “one to one” communication
- respecting your brand territory
- environmentally-friendly technology (no NFC chip),
- digital agility with content updates at your service.
Portfolio
- Flash the QR code, and from your smartphone browser, via directwebAR, access digital experiences that include digital panoramas, immersive tours, etc.
- Download the ARGOplay free app (iOS et Android), scan the labels without QR code below and discover the possibilities AR offers!
The Media
AR labels, users find them highly effective and speak about us… many thanks to them!
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WineParis 2023 and visit of Olivia Grégoire on LaWinetech Perspectives.
Olivia Grégoire, Deputy Minister for SMEs, Trade, Crafts and Tourism, did us the honour of meeting the start-ups of La WineTech.
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