Issued from the 2019 vintage, ARwinelabels is THE startup dedicated to augmented reality labels NOT ONLY for wine and spirits BUT ALSO beers, ciders and No/low alcohol wines.
AR is a technology that couples the real world with digital information and images. It allows the addition of virtual objects to the label and turn it into a phygital medium … your digital ambassador!
This will provide a wide range of opportunities: First, through innovativeness and playfulness, your brand territory will be better remembered thanks to the use of avatars, holograms, 3D animations, music playlist… that will put consumers in a fully immersive experience. Then, the informative and legislative part will generate customer engagement with access to several digital interactions. Finally, the availability of 24 languages will afford your company a global scope.
Depending on your campaign objectives, we conceive AR solutions in your image without altering the existing label.
ARwinelabels offers 3 connected experiences on smartphones or tablets, either by flashing a QR code with the directwebAR for an experience close to theMetaverse or with the labelwebAR for a mix between the real and virtual world, or by scanning the connected label via the free ARGOplay app.
Several digital interactions are possible: a panorama up to 360°, videos, 3D animations, avatars, holograms, podcasts, music playlists, links to social networks etc…
For an effective and impactful result, a brief mention should be put on the label to let the consumer know that it is AR enhanced and that digital contents are immediately accessible.
The QR code for the webAR can be printed on the back or on a sticker, and so can the mention of the ARGOplay app to download. The collar can also be used for the same purpose.
AR labels, users find them highly effective and speak about us… many thanks to them!
Olivia Grégoire, Deputy Minister for SMEs, Trade, Crafts and Tourism, did us the honour of meeting the start-ups of La WineTech.Read the post