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#VIVATECH2023 (r)evolutions at Ruinart!

Published on Jun 16, 2023

Seen on the LVMH space, the new cuvée Ruinart: Blanc Singulier! A bottle with a disruptive label, a 100% chardonnay juice, not dosed with a majority base 2018 vintage. A Brut nature, witness to the climatic evolution of Champagne.

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On the packaging side, (r)evolution also with the future installation of 2 QRcodes for consumer experiences on the back label:
- the first with legislative content and nutritional information according to Brussels directives,
- and the second marketing with a consumer-oriented approach with product & brand discourse.

Also communicated on the sidelines of VIVATECH, the partnership between LVMH and Epic games in order to offer ever more immersive experiences: 360° carousels with products, augmented reality… to consumers who are ever more eager for digital experiences!

100% shared vision for ARwinelabels and its partner ARGOplay! Since 2023, carousel and 360° experiences have been accessible by simple scanning of QRcode and webAR (via the smartphone browser).

Our latest #webAR projects:
- Château Fleur Haut Gaussens
- Ravoire family
- Maison Castali "Say it with Wine"
- Jade Vineyards, Château Fleur de Lisse

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