The QRcode to raise public awareness of the reuse of Ravoire Family bottles

Published on Feb 22, 2022

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WineParis 2022 Immanquables Rayon Boissons Alexandra Parfus

Seen in Rayon Boissons' Unmissables, co-written by Chloé Queffeulou and Chantal Sarrazin for this focus on Ravoire Family bottles.

To be discovered in 2022 and on the shelves of mass distribution, the QRcodes accessible via ARwinelabels' webARdirect for Rhône wines from the Maison Ravoire range.

Accessible by simple flash of a QRcode, the consumer discovers via the browser of his smartphone the panoramas, grape varieties and maps of the different appellations, explanations of the oenologist...
and of course the very last project of Alexandra PARFUS and the RAVOIRE Family: the reuse of glass bottles in order to reduce the carbon impact of this beautiful Rhodanian trading house.

Flash the QRcode and find out for yourself!

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WineParis 2022 Immanquables Rayon Boissons ARwinelabels