Augmented Reality Wine labels, your digital ambassadors!
With ARwinelabels, add unlimited digital contents and make
reading your wine or spirit labels an immediate highly enchanting experience!
How does Augmented Reality work on your labels?
Whether in a supermarket, a restaurant, or at some friends’
place, a small sticker on your bottle allows to know that the label is AR enhanced
and that contents on vineyards, cépages, wine growing regions, food and wine
pairings, tips for recipes, etc. are immediately accessible.
The consumer simply
has to download the SnapPress free app and scan the connected label with a
smartphone or tablet.
Images, texts, videos and 3D animations will immediately appear enhancing
your wine or spirit label according to your wishes.
The AR solution provided by ARwinelabels on your labels,
compatible with Android and iOS, can be adapted to your needs, either by
integrating your contents into SnapPress of ARGO a common, standard app (with
more than 1,000,000 consumers have already donwloaded it) or by creating an
exclusive custom app.
Why every organization needs an AR strategy
"Augmented reality, a set of technologies that superimposes
digital data and images on the physical world, promises to close this gap…"
Harvard Business Issue, December 2017 Issue
What can your connected label contain?
Thanks to AR, you can enrich your printed bottle label
with videos, 3D animations, photos, texts, etc., and depending on your
marketing and commercial strategy communicate on:
Information about wine estates/vineyards, wineries,
châteaux, cellars, cooperatives, their stories, the people…
vines, grape variety
(cépages), wine-growing areas (terroir), AOPs or IGPs (protected designations
of origin or protected geographical indications), images of the last grape
harvests or oenologists’ work, UNESCO’s wine-growing region classification…
food and wine pairings, tips for recipes…
your contact details, your social network links
Images, sounds, videos, 3D animations, anything you
can think of … will generate engagement, and the act of purchasing wine or
spirits, whatever the distribution channel, becomes a multisensory experience!
Your connected labels will acquire true added value.
Augmented reality turns your wines and spirits into communication and sales tools!
Helps to choose and generates engagement… Offer your clients better guidance with ARwinelabels!
2/3 Suite of 10 ideas to save the wine section in large retail.
Now the bar of the billion liters was lowered with a decrease of -5.3% to 0.979 billion liters as recalled Sylvie Leboulenger in the Off Series drinks of the LSA of March 2020.
(Source: Iri, CAM as of 5 January 2020, HM + SM + HDF + Proxi + e-commerce).